The Informer Podcasts How to actually boost your SEO and Google ranking: Andreas Dzumla The InformerPodcasts How to actually boost your SEO and Google ranking: Andreas Dzumla.
Loren Webb March 5, 2020 68 Longtail UX co-founder and co-CEO Andreas Dzumla, and Dynamic Business editor Loren Webb Today on the Dynamic Business Podcast we are excited to bring you an in depth talk on Search Engine Optimisation (SEO) and what you can do to help yourself in those Google rankings. As a small business, it is often hard to compete with the larger players and bigger brands, as it’s impossible to match their budget and spending.
As Andreas Dzumla explains in this podcast episode
there are a few examples of small businesses turning their SEO right around (to more than a 100% increase in traffic!) and a few key strategies you can employ (as of today!) that will make huge difference to your numbers – both audience wise and revenue wise.
Andreas is the co-founder and co-CEO of Longtail UX
which is a Software as a Service startup.
Longtail UX helps businesses to connect their customers to search items in just one click
returning an accurate Return On Investment on SEO and SEM.
Often we find that SEO talk is vague
confusing and rehearsed from multiple blogs saying opposing things.
We were happy to interview Andreas as the SEO expert he is
in order to get into the finer details of making SEO work for you; he brings out some simple takeaways that are innovative yet easy-to-follow.
Even the bigger brands fall victim to the simple “unknown” of Search Engine Optimisation
Longtail UX’s recently launched ScoreCard is a free tool which aims to help both large and small business es figure out the terms their customers are using to search for their product and or service.
Ultimately, if you’re customers can’t find you… that’s not the recipe to success.
Part of winning that battle is knowing where to start and understand y our customers ’ behaviour on Google.
Interestingly, we also talk about the problem of Google “eating the internet” (which everyone will be familiar with), and how you can better connect with your customer s (organically) despite the influence of big players like Amazon and Google.
We are sure that this podcast episode will be useful and informative for any small business owner or startup founder, or even a business leader in the marketing space, .
As it provides a sound and accessible conversation around SEO and SEM
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Search Engine Optimisation .
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